Client: US Mail Supply
Result:
+116% increase in organic traffic
+50% increase in page 1 keywords
How we did it:
US Mail Supply, America’s Mailbox Headquarters, came to us with a catalog full of products and a site that wasn’t capturing the search demand around them. People search constantly for USPS mailbox rules, height requirements, and installation guidance, and those searches were going to competitors and government pages instead of the retailer that sells the mailboxes. Their goal was to grow organic visibility and turn informational searches into a path to purchase. Starting in April 2026, we took a four-pronged approach:
Technical SEO Audit:
We rebuilt and expanded US Mail Supply’s category pages around the specific terms buyers use, from commercial locking mailboxes to vaults and drop boxes to key keeper boxes. The optimized category pages grew organic sessions by 77% to 105% while unoptimized sections declined, a clear signal that the content itself was driving the gains.
Targeted Category Content:
We rebuilt and expanded US Mail Supply’s category pages around the specific terms buyers use, from commercial locking mailboxes to vaults and drop boxes to key keeper boxes. The optimized category pages grew organic sessions by 77% to 105% while unoptimized sections declined, a clear signal that the content itself was driving the gains.
Targeted Blog Content:
We identified the questions mailbox buyers ask most, around USPS placement rules, height and ADA requirements, mailbox ownership, and cluster box installation, and published in-depth guides answering each one. Several of these guides became the site’s top organic landing pages within months of launch, and blog traffic now accounts for roughly half of all organic sessions.
Backlinks to Category Pages:
To help the commercial pages compete, we acquired high-quality backlinks pointing directly to the optimized category pages, concentrating authority on the pages closest to a purchase.
In six months, organic traffic more than doubled, up 116%, and page 1 keyword rankings grew by 50%. Keywords ranking in the top 3 positions nearly doubled year over year, putting US Mail Supply at the top of search results for the questions their customers ask before they buy.