Josh Averbeck

So you stumbled on the metric search impression share in your Google Ads account and you’re wondering what it is? Simple answer: it’s how frequently your ad is shown relative…

Hey there, fellow e-commerce enthusiasts! Whether you’re just dipping your toes into the world of Google Ads or looking to up your game, you’ve come to the right place. Here,…

Welcome to our easygoing guide to SEO basics! If you’re diving into search engine optimization for the first time, you’re in the right spot. We’re here to give you practical…

Welcome to our in-depth guide on optimizing Google Ads campaigns to improve your return on investment (ROI) in 2023. Whether you’re an experienced digital marketer looking to refine your strategies…

Welcome to our comprehensive guide designed to elevate your understanding of Google Ads, tailored specifically for those seeking to enhance their digital marketing efforts. Whether you’re a small business owner…

PPC marketers often grapple with a myriad of metrics that can make or break the success of their campaigns. Among these, Quality Score and Ad Rank stand out as critical…

In the crowded world of digital marketing, finding an agency that truly aligns with your business goals can be challenging. Many agencies offer cookie-cutter solutions that promise quick wins but…

Welcome to our comprehensive guide on Customer Data Platforms (CDPs). As businesses strive to personalize customer interactions and streamline marketing efforts, understanding and leveraging CDPs has never been more essential.…