Digital Marketing Agency Management
Bring an expert with decades of experience in-house on a fractional basis to hold your agency accountable. You'll get someone to advocate for your business.
Agency Management Done Right
Often-times the needs of the client and the agency are not aligned. Your goal is business results, the agency's goal is keeping you as a customer. With our consultative approach you'll have someone to help you cut through the noise and ask the right questions.
Our Agency Management Promise:
Experience: All of our consultants have 7+ years of in-house experience.
Validation: We'll validate whether or not your agency is performing as well as they should.
Clarity: We'll walk you through what your agency is not saying and why that's important.
Accountability: Our consultants will ensure that your agency is held to a higher standard of performance.
Our process:
A multi-step approach dedicated to uncovering issues and creating a roadmap.
Initial Embed:
What we do: We start by analyzing all channels that your digital marketing agency is currently managing and discovering problem areas.
What you get: An understanding of our focus areas and points of potential optimization.
On-boarding:
What we do: Our consultant integrates with your business and gets introduced to your agencies.
What you get: An advocate to join in meetings and reporting sessions with your agency.
Discovery:
What we do: During initial meetings with your agency, we'll understand their strategy and goals.
What you get: An objective opinion of the agency's performance, value, and weak spots.
Agency Management:
What we do: We begin to challenge areas of the agencies responsibilities where they aren't hitting KPIs or have room to improve.
What you get: Access to communications that ladder back to our initial embed and an understanding of their purpose.
On-going management:
What we do: We continue to manage the agency so that as they pitch new ideas and new expenditures, they are vetted through an expert.
What you get: Assurance that you have an advocate on your team whose only priority is your business' success.
Why Hat Stack:
